On May 15, 2026, the 2026 Cross-Border E-Commerce High-Quality Development Summit and Digital Trade Transformation Forum was successfully held in Shuyang, Jiangsu Province. The event brought together government representatives, Alibaba.com service providers, cross-border e-commerce enterprises, and industry experts to discuss new trends in digital trade and explore practical paths for traditional manufacturers to expand into global markets.
As one of the key highlights of the summit, Mr. Yang Yuanjia, Founder and Chairman of SEPPES Door Industry (Suzhou) Co., Ltd., was invited to deliver a keynote speech titled “From Zero to Global Door Guardian: SEPPES’ Brand Expansion Journey to More Than 80 Countries.” Drawing on SEPPES’ real-world experience, Yang shared how a traditional industrial door manufacturer successfully built an international brand through digital trade, brand positioning, and global market development.
Cross-Border E-Commerce as a New Growth Engine for Manufacturing Enterprises
In recent years, Shuyang has been actively developing cross-border e-commerce as an important driver of its open economy. In 2025, the county had 389 enterprises with actual foreign trade performance, with total import and export volume reaching USD 1.675 billion. Its online cross-border e-commerce transaction volume exceeded RMB 1.38 billion, representing a year-on-year growth of 94.37%.
These achievements show that cross-border e-commerce has become a powerful growth engine for regional economic development. For traditional manufacturing enterprises, it provides a more direct and efficient way to reach global customers, reduce market barriers, and build new growth opportunities.
At the summit, local government representatives also emphasized that Shuyang will continue to improve its cross-border e-commerce ecosystem, implement supportive policies, build resource platforms, and help enterprises solve development challenges. These efforts are expected to support more “Made in China” brands in entering international markets.
From a Traditional Manufacturer to a Global Industrial Door Brand
During the keynote session, Yang Yuanjia’s speech attracted strong attention from the audience. As a veteran, former journalist, and experienced entrepreneur in the industrial door industry, Yang has combined military discipline, media insight, and practical business thinking in the development of SEPPES.
Founded in Suzhou in 2011, SEPPES has long focused on high-end intelligent industrial doors. Over the years, the company has grown into a National High-Tech Enterprise, a Provincial Specialized and Innovative Enterprise, and one of the Top 10 Brands in China’s industrial door industry.
Yang openly shared that when SEPPES first started its overseas expansion, he had “no foreign language background, no foreign trade experience, and no e-commerce experience.” Six years ago, SEPPES was still mainly focused on the domestic market. Facing increasing competition, the company made a strategic decision to enter the global market through digital platforms and cross-border trade.
Building Global Trust Through Quality, Certification, and Brand Positioning
With a clear strategy of mid-to-high-end positioning and brand-oriented development, SEPPES has continued to focus on product quality, technological innovation, and intelligent industrial door solutions. The company has also strengthened its international certification system, including CE and UL certifications, to build stronger trust with global customers.
In addition, SEPPES products are covered by product liability insurance underwritten by PICC, with coverage of up to RMB 15 million. This provides customers with stronger confidence in product safety, quality assurance, and after-sales support.
Through continuous investment in brand building, product innovation, and international service capabilities, SEPPES has successfully broken through traditional foreign trade barriers. Today, SEPPES products are exported to more than 80 countries and regions worldwide.
Practical Experience Behind SEPPES’ Overseas Growth
In his presentation, Yang systematically explained the key steps behind SEPPES’ global expansion. These included accurate market positioning, focusing on the high-end industrial door segment, building a professional foreign trade team, improving incentive mechanisms, strengthening supply chain management, and promoting the brand through digital channels.
These strategies have helped SEPPES achieve rapid growth in overseas markets. In fiscal year 2025, the company’s foreign trade exports increased by more than 129% year-on-year. SEPPES has also received honors such as the Cross-Border E-Commerce Global Trade Gold Award and the National Top 10 Digital Foreign Trade Award.
Yang emphasized that brand globalization is no longer optional for traditional manufacturing enterprises. Instead, it has become a necessary step for companies that want to break through growth bottlenecks and compete in the global market.
AI and Digital Trade Create New Opportunities
In addition to Yang’s keynote speech, Alibaba regional manager Li Yuancheng shared insights into how AI is empowering cross-border e-commerce. His presentation covered the application of AI in product selection, customer acquisition, operation automation, and digital marketing.
Representatives from Shuyang Zhongxin Automotive Technology, Suqian Green Wood Products, and other enterprises also shared their own overseas expansion experiences. Their stories demonstrated how digital trade is creating new opportunities for companies in different manufacturing sectors.
SEPPES Will Continue to Strengthen Its Global Presence
The successful hosting of the 2026 Shuyang Cross-Border E-Commerce Summit created a valuable platform for regional enterprises to exchange ideas, connect resources, and explore new development opportunities.
SEPPES’ journey from a traditional manufacturer to a global industrial door brand proves that Chinese manufacturing enterprises can achieve international growth through clear positioning, reliable quality, digital transformation, and long-term brand development.
Looking ahead, SEPPES will continue to strengthen its global presence, provide high-quality industrial door solutions for customers worldwide, and contribute to the international development of Chinese intelligent manufacturing.
