On June 19, 2025, Alibaba.com visited SEPPES Door Industry for an exclusive interview with Chairman Mr. Yang Yuanjia. The interview focused on topics of great interest to traditional enterprises. Topics included brand globalization and export trade, aiming to offer insights for companies pursuing international growth.
SEPPES,Founded 14 years ago, has grown into an influential company through deepening expertise and continuous development. In the past five years, SEPPES has actively explored overseas markets and achieved significant success in brand globalization. Now exports to over 70 countries, earning a solid international reputation for reliable quality and outstanding service.
Turning Challenges Into Opportunities
During the interview, Chairman Yang Yuanjia shared valuable experiences from SEPPES’s development journey. He noted that early in its global journey, SEPPES faced challenges like market demands, trade policies, and brand recognition. To overcome these, SEPPES focused on product R&D and invested heavily in technological innovation. For example, in markets needing fire-resistant and explosion-proof products, SEPPES developed specialized industrial doors. These doors passed key international certifications, including UL, CE, and TÜV (Rheinland).Such certifications strongly prove product quality and serve as a “golden key” to the global market.
Enhancing Brand Value And Global Service
Furthermore, SEPPES places great emphasis on brand building and market promotion. Chairman Yang Yuanjia stressed that in today’s competitive global landscape, a strong brand is one of a company’s core competencies. SEPPES has boosted global brand influence through major exhibitions and strong partnerships with local distributors. At the same time, SEPPES offers its global customers one-stop logistics solutions and a comprehensive technical support system. This ensures a worry-free process from production to delivery, guaranteeing products arrive safely and on time anywhere in the world, while also providing clients with prompt and professional technical guidance to resolve any issues they may encounter.
Following the interview, Alibaba.com presented SEPPES with the “Gold Award for Global Trade” certificate to commend its outstanding contributions in the field of export trade. This honor is not only a strong affirmation of SEPPES’s achievement of exporting to over 70 countries but also signifies that its excellence in global market expansion and trade circulation has been recognized by an authoritative industry platform.
Looking Ahead: A Model For Going Global
Looking to the future, SEPPES will continue to uphold its philosophy of “innovation, quality, and service” as it further expands its international market presence and deepens its brand globalization strategy. Through collaborations with platforms like Alibaba.com, SEPPES also hopes to provide a successful model for other traditional Chinese enterprises, helping China’s manufacturing industry secure a more prominent position in the global market. This interview by Alibaba.com with the chairman of SEPPES not only provided a platform for the company to share its experience in brand globalization but also offered valuable reference and inspiration for numerous traditional enterprises exploring their own paths to internationalization. For more information, search: SEPPES.
[Disclaimer]: This article is reproduced from other media. Its publication is for the purpose of disseminating more information, and its content is for readers’ reference only. This platform does not assume direct or joint liability for any copyright infringement by this work.
